Walkabout and Smartwool raise $1,000 for the Blue Ridge Land Conservancy

During the month of October, five dollars for every pair of Smartwool socks sold  was donated to the Blue Ridge Land Conservancy; a local not-for-profit organization that works hard to promote the conservation of western Virginia’s natural resources farms, forests, waterways and rural landscapes.

Tina Miller, co-owner of Walkabout exclaimed, “We were delighted to have so many customers shop our Socktober promotion in October to purchase socks for a cause.  Without our customer’s support we wouldn’t be able to give back to our communities as much as we do!”

The promotion not only supported our local community, but was nationally received and promoted in other independently owned retail businesses and therefore supported not-for-profits in communities across America.

This is just one example of the many ways Walkabout Outfitter gives back to the communities they do business in. Regular donations to local causes, cake walks, sponsorship of local races and other fundraisers are also part of our every day efforts to ensure we're not just encouraging local shopping, we're also giving back to those same communities of people who support us.